Investment and Activation

MediaVest’s Investment and Activation unit brings digital, video, publishing, out of home and shopper marketing investment together under one umbrella to provide tremendous marketplace clout, efficiencies, and scalability of ideas across the landscape of opportunities. Central to these efforts are our Cross Athletes, the next-generation breed of digital-centric, media multi-linguists fluent in all platforms.

Experience Design and Strategy

With an ever-present whirlwind of change in our industry driven by technology and changing consumer habits, there remains one constant: the need for standout strategy to inform and architect scalable experiences that ignite communities and drive results for our clients.At the heart of MediaVest’s Experience Design and Strategy practice is Truth & Design, a revolutionary planning approach, which unearths the intersection of human, business and media Truth. Guided by these truths, we design experiences that transform behavior and grow our clients’ businesses.


MediaVest approaches digital as a connections engine, not a silo. Our digital capabilities span strategy, investment, content creation, research, data and analytics. Our expertise covers all digital areas including search, social media, mobile, online video, display and addressable platforms.

Content Creation

LiquidThread, our content-creation powerhouse, moves beyond branded entertainment to connect conversations and communities of advocates for our clients’ brands. MediaVest LiquidThread produces content that plays out across every screen including television, online video, and mobile. Accelerating our world-class content capability are our partnerships with the most influential players throughout the entertainment industry.

Research and Insights

Insights with impact come from the “epiphany of truth,” the intersection of human, business and media truths. The source for these insights is our Research and Insights practice. We deliver with proprietary tools and approaches including MediaVest Civic Observatory, which delivers simple, meaningful, real-time understanding of human behavior, and TARDIIS™, the world’s first reach-based allocation and analysis tool. And we deliver with a portfolio of the leading third-party tools and research partnerships such as TRAnalytics (which draws the link between video ad viewing and sales), Nielsen Buzz Metrics (social) and iMonitor (apps marketplace intelligence).

Data and Analytics

Our Data and Analytics practice delivers client-centered, cross-platform capability that yields strategic media advantage through actionable insights. This includes targeting, segmentation, performance optimization and accountability


MediaVest believes in a total market approach. That’s why we embed multicultural talent from Forty-Two Degrees at MediaVest (MV42)–the second largest multicultural media agency in the industry–directly into total market client teams. With more than 50 multicultural experts at MediaVest, our structure allows for a total market approach that maximizes effectiveness. MV42’s client partnerships include leading marketers such as Kraft, Coca-Cola and Walmart